As the hospitality industry’s first fully featured Software-as-a-Service hotel management solution, innRoad speaks to the bottom-line need of independent hotel operators to compete in the global marketplace. Our goal was to position and brand the company as a simpler, kinder and more profitable way for hoteliers to do business—online. Plan elements: branding and identity, print, direct mail, email, SEO/PPC, website and Flash demo, plus custom site design for innRoad clients.