Word Communications

CDPHP

Word has been involved in a variety of marketing initiatives for Capital District Physicians’ Health Plan (CDPHP). Back in 2007, our brand advertising focused on the company’s commitment to member wellness, the community and service excellence (all evidence to support the plan’s #1 ranking)—helping CDPHP maintain market leadership. Recently we’ve added Medicare and Commercial search marketing to the mix, which continues to position CDPHP as the preferred local insurer. Plan elements: TV, radio, print ads, outdoor, direct mail, PPC and rich landing path experiences.