KeyCorp

An annual report for a Fortune 500 bank offers the worst of all worlds: insane deadlines, reams of data, the need for flawless execution and an approval chain anchored by the CEO. Against this backdrop, Word has designed and produced KeyCorp’s annual for 17 consecutive years—winning awards and press accolades along the way. Has to be a world’s record. Plan elements: shareholder communications strategy, creative, 150M printed books, online versions, SEC filings and direct mail.

annual reports
KeyCorp Annual Report 2008 KeyCorp Annual Report 2007 KeyCorp Annual Report 1998 KeyCorp Annual Report 1996 KeyCorp Annual Report 1995 KeyCorp Annual Report 1994
direct mail
KeyCorp Alaska Advertisement Page 01 KeyCorp Alaska Advertisement Page 02

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  1. Word is hiring!
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  3. KeyCorp Banks on Word for 17th Straight Year

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