Word Communications

Saratoga National Golf Club

Saratoga National suits us to a tee. This championship public golf course (and luxury dining and events destination) located in Saratoga Springs, NY needs what we do best—customer segmentation, offline and online advertising integration, tracking and optimization—to make the most of a tight budget. And while most golf courses in the nation have seen the number of rounds played decline (right along with the economy), more golfers than ever are teeing it up at Saratoga National. Plan elements: promotions, collateral, print ads, direct mail, email, microsites, SEO/PPC, social media and PR.